Love Yourself Love the Planet! From materials to packaging, we care about sustainability and help to save the environment for a better future.

HOW Bra recycle program

We aim to reduce waste and environmental burden by recycling unwanted bras.

recycle your unwanted clean bra!

Starting from Mar 2024, you may bring your unwanted clean bras (any brands) to our Hong Kong retail stores and get a HK$100 voucher for your next purchase.

T&C apply, vouchers are available on a first-come-first-served basis, while stocks last.

Sustainable Materials

We invest resources towards sustainable sourcing including organic, recycled as well as recyclable materials. Our aim is to develop more sustainable styles and raise environmental consciousness.

REherbafoam™ Pads

USDA certified sustainable pad that is 25% biobased.

Traditional pads are made of non-renewable fossil fuels. REherbaform™ Pads can reduce fossil fuel consumption and thus reduce CO2 emissions by up to 16%.

Recycled Materials

Our sustainable products contain recycled nylon. The use of post-consumer and/or post-industrial waste yarns can reduce the use of petroleum-based material and can reduce energy costs as well as greenhouse gas emissions from manufacturing.

Sustainable Packaging

Reduce, Reuse and Recycle are our top priorities in our packaging designs so that we can keep our carbon footprint at minimum.

Reusable bag

Reusable bags have replaced our disposable bags to lessen our environmental impact.

Product hangtag

Product hangtags are made from recycled paper. Turning waste paper to new paper can reduce tree consumption, energy costs and pollution caused by paper production.

shipping box

Our shipping boxes are made from FSC certified paper. The wood fibre is harvested in responsibly managed forests to maintain natural regeneration of trees.

Individual bag

We use 100% biodegradable and compostable bags for our packaging needs. These bags can biodegrade in 6 months.

Support Green Organisation

Starting from 1st Apr 2015, PSB charges have been donated to Friends of Earth (HK), to support sustainable development.